Ye Makes Over $25 Million USD From the First Day of Adidas Yeezy Drop

Despite the highly publicized fallout between Ye (Kanye West) and his long-standing partnership with adidas, the latest release of YEEZYs continues to soar in popularity.

While the partnership with adidas has come to an end, adidas still holds over $500 million USD worth of YEEZY stock. adidas recently announced that it would resume selling YEEZY products, with a portion of the proceeds being donated to international organizations.

The sale of the remaining YEEZY stock began yesterday with the rollout of one of three releases. The response has been extremely positive. According to reports, a staggering 682,300 pairs of YEEZYs were released, generating a total sales revenue of $170.5 million USD. Despite the severed ties with adidas, Ye still receives a substantial 15% royalty from YEEZY product sales.

With the first release alone, Ye has earned over $25 million USD ($25,586,250 USD to be precise). With two more releases to come, Ye is expected to see further substantial profits. This demonstrates that YEEZY sneakers continue to captivate consumers’ interest