The Bella Hadid Coperni Spray Dress was An Alexander Mcqueen Moment For This Generation!

The most viral moment from the spring 2023 shows was undoubtedly Bella Hadid and her spray-on Coperni dress. In fact, according to WWD, the media impact value of the act was valued at $26.3 million dollars.

Sébastien Meyer and Arnaud Vaillant are the brains behind the ultra-modern Parisian label Coperni. For the brand’s spring/summer 2023 collection, the design duo – who tied the knot on a secluded Greek island last year – pushed the boundaries of fashion technology even further. “It’s our celebration of women’s silhouettes from centuries past,” Vaillant says in a preview over Zoom ahead of the show. “And we wanted to update our aesthetic in a more grown-up and scientific way, too,” adds Meyer.

Held in the Salle des Textiles at the Musée des Arts et Métiers in Paris, the show presented a smorgasbord of notable sartorial moments. The designers were serious about playing with historical proportions, from exaggerated hips by way of padding on tailored wool trousers, to the excessive draping of fabric on miniskirts, as well as leather jackets that can be cleverly tied around the waist to resemble the 19th-century bustle. Additionally, there were separates with squared and bulbous shoulders that nod to the present. “The squareness actually came from the characters you see in the online game Roblox,” laughs Meyer.

The finale saw a performance that centred around runway star Bella Hadid and Fabrican.

Bella appeared on stage in nothing but nude underwear, while a team of specialists – led by Dr Manel Torres, managing director of Fabrican Ltd and inventor of the spray-on fabric – created the perfect minimalist Coperni slip dress directly onto her body.

“We wanted to dedicate this moment to Dr Torres, because we respect what he does so much,” explains Vaillant. “We felt that it was absolutely necessary that he led the performance – to us, that makes the experience even more magical.”