Phashion Week Kicks Off With a Bang as Pharrell Unveils Louis Vuitton’s @skateboard IG

Pharrell wastes no time and immediately reveals the previously private @skateboard Instagram account for Louis Vuitton. The account’s bio identifies it as a Paris-based team and offers a glimpse into the inner workings of the Louis Vuitton studio. From close-ups of products to behind-the-scenes snapshots and even the printing process of LV’s New York Times cover, the Instagram unveiling sets the stage for an exciting period ahead.

For Pharrell, it’s a pivotal time as he recently made waves by unveiling Rihanna as the face of his inaugural LV campaign on a billboard in Paris just a week ago. Now, he is ready to present his highly anticipated debut menswear collection as the artistic director of Louis Vuitton, scheduled for the evening of June 20 during Paris Fashion Week. His presence undoubtedly dominates this season’s Paris Fashion Week Men’s, showcasing the immense influence of this musician-turned-luxury designer.

In addition to his LV showcase, Pharrell teams up with colette co-founder Sarah Andelman to launch JOOPITER, an auction house featuring rare fashion and art objects, including MSCHF’s microscopic Louis Vuitton handbag. This unique collaboration will be on display from June 19 to 27, offering a curated selection that captures the essence of Pharrell’s creative vision.

Pharrell’s journey through Phashion Week is bound to captivate the industry, showcasing his multifaceted talent and influence as a designer and tastemaker.