Louis Vuitton Pre-Spring 2024 Menswear

Ahead of Pharrell’s directorial debut at Paris Fashion Week, Louis Vuitton has revealed its highly anticipated final menswear collection. The Pre-Spring 2024 collection takes inspiration from global bonfire culture.

Louis Vuitton’s Pre-Spring 2024 menswear collection marks the beginning of an exciting new chapter, eagerly awaiting Pharrell’s creative touch. The collection is designed for intimate and relaxed beach bonfires, characterized by earthy tones inspired by natural landscapes. The iconic world maps print of the brand is reimagined in camouflage patterns on various workwear-inspired pieces, including formal suiting and monogram-printed jacquard fleece jackets. Faded LV logos add a touch of nostalgia to down-filled puffers and patchwork garments with pixelated designs. Denim sets and knee-length skirts feature realistic smoke graphics, evoking the ambiance of a bonfire.

The collection’s second half transitions to a nighttime forest setting, with the garments reflecting the illuminated beauty of the Northern Lights through Vuitton’s dégradé pattern. Splashes of green, blue, and red enliven cable-knit jackets, fuzzy vests, satin pajamas, padded bomber jackets, heated bags, and the brand’s new LV Discovery sneaker designs. The combination of rich colors and luxurious textures creates a captivating visual experience.

Louis Vuitton’s Pre-Spring 2024 menswear collection celebrates the spirit of unity and community fostered by bonfire gatherings around the world. With Pharrell’s upcoming creative contribution, the brand sets the stage for an exciting future of innovative and inclusive fashion.