Gucci Resort 2024

Gucci mesmerized the fashion world as it turned its attention to South Korea, presenting its Cruise 2024 runway show in the vibrant city of Seoul. Against the breathtaking backdrop of Gyeongbokgung Palace, a historic cultural landmark, the event also marked the celebration of Gucci’s first Korean flagship, which opened its doors in 1998.

This moment serves as a transitional era for the brand, following Alessandro Michele’s Twinsburg send-off and leading up to the highly anticipated debut of new creative director Sabato De Sarno in September. Gucci continues to draw inspiration from its in-house studio for design direction, as seen in the Fall 2023 ready-to-wear and Fall 2023 men’s collections, which hinted at a more minimalist aesthetic for the renowned label.

The Cruise 2024 collection takes cues from Gucci’s archives, particularly referencing its iconic ’90s and early 2000s Tom Ford era. The runway showcased cleverly adorned jackets with metal hardware and luxurious fur coats, paying homage to the brand’s heritage. Layering played a prominent role, with models effortlessly flaunting long leather overcoats featuring metallic zippers over loose-fitting jeans. The collection also presented silver sleeves with detachable components, paired with motorcore-inspired tops over bubble skirts, emphasizing versatility and practicality. Accessories such as thick-soled boots, long white driving gloves, and sports goggles added an edgy touch to the ensembles. Unexpected additions like skateboards, surfboards, and snowboards brought a sporty flair and dynamic energy to the collection. Of course, handbags were not forgotten, with nearly every model carrying one, showcasing Gucci’s commitment to timeless accessories.

Gucci’s recent “in-between” collections suggest a potential shift towards more commercially appealing and trend-conscious items, tapping into the concept of “stealth wealth.” The inclusion of individually wearable pieces speaks to a broader audience, offering aesthetically pleasing options that capture the essence of Gucci’s allure, regardless of financial considerations.

As the fashion world eagerly awaits Sabato De Sarno’s creative vision, Gucci’s Cruise 2024 collection serves as a remarkable preview, captivating audiences with its fusion of timeless elegance, urban influences, and contemporary sensibility. With each stride down the runway, Gucci reaffirms its status as a trailblazer in the industry, setting the stage for the next chapter of its storied legacy.