ETAM 2022 (FWC TBFashion)

Anticipated with great excitement every year, the Etam fashion show never disappoints. In its 15th edition, themed around the duality of the real and the virtual (and for good reason, broadcasted live on etam.com, Instagram, TikTok, and even on television!), the lingerie brand took center stage in the heart of the Fench capital, specifically in the gardens of the National Archives. This majestic setting transformed into a temple of glamour and sensuality, proudly showcasing the signature “Made in France” allure of Etam.

A show in 5 acts: The Etam Live Show was meticulously crafted, unfolding in 5 captivating acts that immersed the exclusive guests into enchanting and almost fairy-tale-like realms. Each act highlighted the most iconic pieces of the fashion house, specially reimagined for the occasion. The first two acts, “Blanc-topia” and “Noir-topia,” echoed each other, drawing inspiration from the fascinating facets of the moon through predominantly black and white silhouettes. While one showcased refined and luminous lingerie, the other unveiled architecturally inspired bodysuits and sets with a touch of futurism, exuding undeniable sexiness.

Next came the vibrant acts of “Colortopia” and “Aquatopia.” The former revealed an explosion of vivid colors, as joyful and pigmented silhouettes gracefully paraded down the runway, unveiling delicate ensembles. On the other hand, “Aquatopia” drew inspiration from a fantastical underwater world, revealing precious lingerie where sequins harmonized with lace and iridescent crystals.

Finally, the Etam Live Show concluded with the act “Digitaltopia,” a journey into the heart of the galaxy, adorned with shimmering outfits featuring graphic details and embroidery created in collaboration with Maison Potencier.

The show was further enhanced by captivating musical performances from popular artists such as Pierre de Maere and Adé from the French scene, as well as Tommy Genesis, Master KG, Major Lazer x Major League DJz feat Tiwa Savage from the international stage.

A stellar cast: In terms of casting, the Etam Live Show celebrated diversity, bringing together some of the most prominent models on its mirrored catwalk. Among them were Vivian Hoorn, Frida Aasen, Hanna Lhoumeau, and the longstanding muse and collaborator, Constance Jablonski, who is currently eight months pregnant, adding an extra touch of beauty and radiance to the show.