Diesel Rocked The Runway With it’s Mountain of…

The sex-positive brand keeps it kinky with Durex at Milan Fashion Week.
Ahead of its sex-positive FW23 presentation, Diesel sent out condom invites in collaboration with Durex, teasing its latest capsule.

Sex positivity, has helped the sex industry accrue millions each year, and now, the fashion industry taps the trend. However, in the case of Diesel, sex positivity is the brand’s new tone and not a trend. Last season, the brand reintroduced itself with butt plug invites and a giant condom balloon inflatable — front and center at fashion week.

This year, donning Diesel’s signature red colorway, the Diesel x Durex box of condoms displays the fashion show details and once popped open, reveals condoms for your safe sex adventures. Tapping the giant condom inflatable from FW23, this year’s presentation featured thousands of condoms, sending a safe sex message you can’t ignore.