BALMAIN RESORT 2024

Olivier Rousteing’s latest collection for Balmain showcases his continued exploration of the house’s heritage while infusing it with his own unique vision. Confident in his position as creative director, Rousteing dives into the archives, reimagining classic Balmain elements for a contemporary audience.

Sculpted jackets with rounded shoulders and nipped waists, as well as culottes in striking color combinations, pay homage to the timeless allure of “jolie madame” style. Leopard print in lurex jacquard adds a touch of glamour, while hats inspired by the ’50s and ’70s evoke a sense of heritage. Oversized lavaliere blouses and sculpted leather tops showcase Rousteing’s ability to reinvent classic silhouettes. Rousteing recognizes the shift in fashion preferences and offers pieces that stand out and make a statement. With a focus on individuality and self-expression, Balmain’s latest collection explores new boundaries while staying true to its DNA.

Rousteing acknowledges the changing codes of humanity, as women’s wear now draws inspiration from men’s closets. The collection reflects this evolution, blending masculine influences with feminine sensibilities. Through his muses, including Josephine Baker, Brigitte Bardot, and Beyoncé, Rousteing celebrates diverse icons and incorporates elements of the American Dream.

The collection features an abundance of stars and stripes, embodying a maximalist aesthetic. Crystal-fringed jackets, lavishly embroidered pieces, and bodycon dresses showcase Rousteing’s intricate craftsmanship. While the collection exudes opulence, there are also more understated options, such as a beige and black patent leather jacket that highlights the designer’s construction skills.

Rousteing’s vision extends beyond the runway, with the brand expanding its presence in the United States. New Balmain outposts are set to open in Dallas and Houston, reflecting the brand’s commitment to the evolving American market. Ultimately, the new American Dream, according to Rousteing, lies in the freedom to redefine oneself. Balmain’s collection captures this spirit of self-expression and empowers individuals to embrace their true selves through fashion.