Alexander McQueen Debuts Pre-Fall 2023 Campaign

The latest campaign for Alexander McQueen’s pre-fall 2023 collection, captured by acclaimed photographer David Sims, showcases the garments against the striking backdrop of a brutalist setting.

The British luxury brand has brought together an ensemble of models, including Amanda Murphy, Karolina Spakowski, Celina Ralph, Sora Choi, Alaato Jazyper, Florence Huntington-Whiteley, Florence Hutchings, Élise Crombez, Colin Jones, Rejoice Chuol, Wang Han, Wanessa Milhomem, and Adhel Bol, to bring the collection to life. Sims expertly captures the essence of the clothing in this campaign, presenting a visual narrative that captivates viewers.

One of the standout images features Amanda Murphy standing behind a gray wall, dressed in a shirt and tie paired with a black blazer embellished with zips at the breast line, creating a corset-like illusion. The ensemble is completed with a slashed midi skirt, adding an edgy and daring touch to the overall look. According to the show notes, the collection explores the concept of beauty and power through meticulous tailoring, focusing on cut, proportion, and silhouette. The campaign highlights how McQueen reimagines uniforms by infusing them with unique splicing and slashing techniques.

The pre-fall collection offers an array of other remarkable pieces, each exhibiting the brand’s signature craftsmanship. Among them is a leather bralet adorned with crystals, paired with a denim skirt for a bold and juxtaposed ensemble. A mermaid dress intricately embroidered with jewels and crystals adds a touch of opulence to the collection. Long black leather opera gloves, a cutout blazer with silver embroidery cascading down the lower half, ripped jeans, and crystallized heels further exemplify the brand’s attention to detail and innovative designs.

Additional standout pieces include a striking red minidress embellished with rose detailing on the shoulders, accompanied by a small pink Jewelled Hobo bag. A voluminous black trench coat, a houndstooth suit complemented by a leather tie, and a groundbreaking leather jacket featuring tweed—a first for the brand—complete the diverse range of garments showcased in this campaign.

Alexander McQueen’s pre-fall collection for 2023 continues to push boundaries and redefine contemporary fashion. With its emphasis on tailoring, cut, and silhouette, the brand presents an exceptional collection that exudes both strength and elegance. The fusion of innovative design and the raw aesthetics of a brutalist setting captured by David Sims create a campaign that is visually captivating and inspiring.