VETEMENTS NEW COLLECTION IS SICKKKK!

In a bold and thought-provoking move, Guram Gvasalia, the designer behind Vetements, showcased a collection that delved into the intersection of fashion and artificial intelligence (AI). Drawing inspiration from Magic Eye books and the transformative power of AI, Gvasalia aimed to create a physical representation of AI-generated imagery in a tangible form.

While acknowledging the immense possibilities AI offers in visualizing previously unimaginable concepts, Gvasalia remained steadfast in championing the importance of human craftsmanship. The collection, at its core, was anti-AI, emphasizing the irreplaceable value of quality created by human hands.

The show resonated with the current cultural climate, where the merging of generations and their shared concepts reflects the spirit of the times. Both Gvasalia and another renowned designer, Martin Margiela, had their show notes “written” by Chat GPT, underscoring the penetration of AI in the collective consciousness.

Gvasalia’s childhood memories of his grandmother’s tailor’s dummy also played a significant role in the collection. Incorporating the concept of a tailor’s dummy, Vetements utilized a high-tech 3D scan printed on sustainably developed double stretch fabric, offering a modern take on an age-old tool.

The striking ball gowns, with a diameter of six meters, showcased a connection to the work of Gvasalia’s brother, Demna, at Balenciaga. This intentional parallel emphasized a shared design language between the siblings, with Gvasalia expressing his freedom to follow his own creative instincts, unencumbered by external pressures.

Size played a prominent role throughout the collection, with oversized hoodies, bombers, pantsuits, and jeans scaled up 16 times from Vetements’ already exaggerated silhouettes. Overcoming initial resistance from factories, Gvasalia achieved hyperbolic proportions reminiscent of virtual reality, particularly in the floor-length puddling pants.

The standout surprise of the collection was the foray into evening wear, with Gvasalia collaborating with Elie Saab to create sequined mermaid dresses. The designer’s ambition was evident as he contemplated entering the bridal business, with inquiries already pouring in from high-profile friends of the brand. The proposal gowns featured colossal dimensions, including a t-shirt gown with a six-meter diameter skirt and a long-sleeved version in stretch panné velvet.

Lastly, the collection included a hoodie emblazoned with the words “Wikipedia Editor,” challenging the notion of accuracy and the power to rewrite history. Gvasalia aimed to inject new narratives into Vetements’ fashion history, making his mark on the industry with audacious ambition. Vetements continues to captivate and stimulate with its fearless approach, pushing boundaries and exploring the dynamic relationship between fashion, AI, and human creativity.