Pharrell’s LV Show was a Huge Hit!

Presented on Pont Neuf in Paris, Pharrell’s menswear collection garnered an astounding 775 million views on Louis Vuitton’s platforms worldwide. The show also received an additional 300 million video views across various press accounts, solidifying its status as a global sensation. The front row was graced by the presence of the industry’s biggest stars, including JAY-Z, Beyoncé, Rihanna, A$AP Rocky, Zendaya, Kim Kardashian, and many others. JAY-Z even delivered a memorable post-show performance for the esteemed guests.

To put this achievement into perspective, the previous Fall/Winter 2023 show, featuring KidSuper as the collaborative designer and Rosalía as the performer, reached 441 million views on Louis Vuitton’s platform. Pharrell’s debut surpassed this number by a significant margin, creating a remarkable buzz and generating widespread online discussions. The show garnered 42,000 original posts and over 1.2 million retweets, solidifying its status as a trending topic.

Louis Vuitton’s YouTube channel also experienced a surge in popularity, surpassing three million subscribers and becoming the most followed luxury brand on the platform. The YouTube video of the show’s short film achieved an impressive 15 million views, further contributing to the brand’s digital success.

With Pharrell leading the menswear division, Louis Vuitton continues to establish itself as an influential force in the fashion industry. The overwhelming response and growing following serve as a testament to the brand’s enduring popularity and Pharrell’s remarkable creative vision.