Jacquemus Hits Rio Beaches For SS23 Campaign

Simon Porte Jacquemus, the visionary behind the eponymous label Jacquemus, is renowned for his ability to transport us into realms of escapism through his designs. Following his mesmerizing “LE RAPHIA” runway show for Spring/Summer 2023, where models gracefully walked amidst falling straw in a venue just outside of Paris, the collection now takes center stage in a captivating campaign set in the magical haven of Rio de Janeiro, Brazil.

Shot by the talented Paris-based photographer Eber Figueira, the campaign spotlights Jacquemus’ menswear collection against the backdrop of Rio’s stunning beaches. Embracing the spirit of a current TikTok trend while playfully nodding to the deadpan aesthetics of a Wes Anderson film, the campaign captures models sporting Jacquemus’ exquisite tailoring on the wet shores, imbuing a sense of mundane beauty that elevates the focus onto the garments themselves.

The showcased pieces are an extension of the remarkable designs seen on the runway. A brown blazer echoes the vibrant buttercup yellow counterpart, both cleverly used to perch on the models’ shoulders, collar popped. Loose trousers create a delightful contrast against the sharp lines that emanate from the neck, which are further accentuated by a black double-breasted blazer paired with graphic shorts.

The result is a harmonious blend of ’80s power suits and Riviera-chic aesthetics, forming the perfect fusion for a summer season spent immersed in Jacquemus. The campaign effortlessly captures the essence of the collection, inviting viewers to revel in the allure of Rio de Janeiro while being entranced by the impeccable craftsmanship and attention to detail that Jacquemus is renowned for.

Simon Porte Jacquemus continues to captivate the fashion world with his ability to transport us into dreamlike realms through his creations. The Spring/Summer 2023 campaign set against the breathtaking backdrop of Rio de Janeiro reaffirms his status as a master storyteller, offering us a captivating visual journey that leaves us longing for more.