Ye’s Latest Venture: YEEZY SOCK SHOES

In the world of fashion and innovation, Ye has never shied away from pushing boundaries and creating buzz. Recently, the artist-turned-designer made waves when he was spotted sporting leggings, paired with his distinctive YEEZY SOCK SHOES. And now, Ye is taking the next step by filing a trademark application for this unique footwear style.

On May 4, 2023, Ye’s company, Mascotte Holdings, Inc., submitted the trademark application to the United States Patent and Trademark Office. The application seeks to protect the branding of “YZY SOCK SHOES” for the purpose of selling “Socks; socks with leather soles.” This move demonstrates Ye’s commitment to expanding his fashion empire and capitalizing on his innovative designs.

The public’s first glimpse of the YEEZY SOCK SHOES and leggings ensemble came after Ye’s surprise YEEZY SEASON 10 presentation in Los Angeles on May 1. As always, his fashion choices sparked conversations and garnered attention from fashion enthusiasts worldwide.

The trademark filing itself is not a surprising move, considering Ye’s long-standing entrepreneurial spirit. Mascotte Holdings, Inc., the company founded by Ye and his agent André Bodiford on June 29, 2004, serves as the holding entity for all of Ye’s brands. This strategic approach allows Ye to protect and develop his creative endeavors under one umbrella.