Diesel Resort 2024

Glenn Martens, expressed the continuous evolution of Diesel, emphasizing the importance of continuity. He highlighted their improved approach of incorporating runway stories into more accessible price points for all stores and customers. Glenn Martens aimed to present Diesel collections as fluid, every-gender products, which has started to materialize in select flagship outlets, as reflected in this lookbook.

While the previous Diesel show in February emphasized sexuality with its Durex-themed presentation, this collection focused on performance. Martens transformed the core elements of Diesel’s three pillars—denim, utility, and pop—into versatile and inclusive designs. Denim took on various forms, including jersey, leather, and bouclé panels incorporated into sportswear, lace-trimmed easy-wearing dresses, and shoe uppers. The mainline collection showcased intricate indigo-dyed denim knits that were both visually striking and color-fast.

The iconic Diesel D logo was prominent throughout the collection, capturing attention with its appeal. Additionally, the full name of the brand appeared in grungy intarsia detailing. Utility pieces featured generously pocketed “banana” leg pants, while a hazy color camouflage motif adorned hoodies, cargo pants, and other key casual garments. Martens’ signature peeled-apart aesthetic, reminiscent of fire, found a safer interpretation through precisely sliced knits layered with jersey fabrics.

Martens reaffirmed Diesel’s commitment to sustainability, noting that approximately 70% of the denim used in the collection was produced through more environmentally friendly processes. The collection also showcased jerseys with collegiate lettering amusingly declaring “Lies,” but there was no falsehood in the designer’s dedication to greening Diesel. He announced a significant step forward, stating, “Starting this season, and forever after, our swimwear will be made from 100% recycled polyester.”

With its focus on accessible price points, gender inclusivity, and sustainable practices, Diesel’s latest collection exemplifies the brand’s ongoing evolution under the creative vision of Glenn Martens. The fusion of performance-inspired designs with the iconic Diesel aesthetic signifies a new chapter for the renowned fashion house.