Peter Do is The New Creative Director Helming Helmut Lang!

Excitement reached new heights today with the announcement that Peter Do would assume the role of Helmut Lang’s new creative director. The news sent shockwaves through the industry, as Do expressed his profound admiration for the iconic brand. In a statement, he reflected on the transformative impact of Helmut Lang’s radical thinking and the honor bestowed upon him to continue the legacy. With a deep understanding of the house’s foundations, Do is determined to create vibrant, boundary-pushing garments that empower individuals to embrace their unique identities.

Peter Do, a name revered in downtown New York, has been a mysterious figure, shrouded in privacy, his face rarely seen in photographs. Yet, his eponymous brand has been the talk of the town during every New York Fashion Week since 2018.

During the previous season, when Do chose not to host a runway show, the fashion community was both disappointed and concerned about the designer’s future. However, just eight days ago, Do put all doubts to rest with a single Instagram post unveiling his fall 2023 collection, Modular. This remarkable collection features 20 meticulously crafted pieces that can be styled in a staggering 365 different ways, showcasing Do’s unparalleled creative vision.

Starting on May 15, Do will take the reins as creative director, overseeing both the women’s and men’s collections. His inaugural collection for Helmut Lang, Spring/Summer 2024, will make its grand debut during New York Fashion Week in September. While Do embarks on this new journey, his eponymous brand, Peter Do, will continue to flourish under his expert guidance. Reporting directly to Helmut Lang CEO Dinesh Tandon, Do’s exceptional design approach perfectly aligns with the brand’s ethos and heritage, making him the natural choice for this pivotal role.

As the fashion world eagerly awaits the unveiling of Do’s first collection for Helmut Lang, the industry recognizes his unrivaled talent and anticipates the innovative and visionary designs that will undoubtedly shape the brand’s future. Peter Do’s ascent to the creative helm of Helmut Lang marks a significant milestone in his extraordinary career, solidifying his position as a leading force in contemporary fashion.